5 Classic Sales & Marketing Methods That Convert!

1. Customer Service - Personalization is Key:

• Remember names and important information: Go beyond just names. Note birthdays, anniversaries, or business milestones. Send personalized greetings or well-wishes to strengthen relationships.

• Go the extra mile: Exceed expectations whenever possible. A free upgrade or gift, can leave a lasting impression.

2. Trade Shows - Maximize Your Impact:

• Follow-up is crucial: Collect leads and promptly send personalized follow-up emails or calls after the show to solidify connections.

3. Cold Calling - Make it a Conversation, Not a Pitch:

• Quality over quantity: Focus on researching and calling qualified leads most likely to benefit from your product or service.

• Prepare a compelling script, and be prepared to answer questions and address specific needs. Focus on building rapport.

4. Customer Appreciation Events - Create Lasting Loyalty:

• Segment your audience: Host separate events for different customer tiers, offering experiences tailored to their interests.

• Showcase your expertise: Integrate informative sessions or product demonstrations into the event, subtly reinforcing the value you offer.

5. Coupons - Optimize for the Modern Customer:

• Combine digital and print: Offer downloadable coupons online alongside physical coupons for wider reach. Consider QR codes for easy access to digital versions.

• Target specific demographics: Tailor coupon offers to attract new customers or incentivize repeat purchases from existing ones.

• Track and analyze results: Use coupon codes or track redemption data to understand which offers resonate most with your audience.