At this point, it’s clear. I am a Canadian Coach. The term Coach can have so many meanings, and as a Business Coach, it’s hard for me to find my way through all the noise. A couple of years ago, I had a friend tag me in a Facebook post where his friend was in need of a qualified Life Coach. It was then that I realized I had a “language” problem.
AI has been helping me with this dilemma. I am utilizing keywords that help me stand out by prompting Gemini and Chat GPT for words that mirror coaching in the world of business. Some coaches are taking this to the next level by also searching for keywords, and search terms that small businesses are looking for help with. For example, “help growing my small business” or “how to attract my customers”.
Other ways Coaches are using AI include creating content for social media, or developing ideas for social platforms. While this might be useful and simplify anyones life, it’s not always the best way to appear authentic. People are spotting AI in a crowd like Where’s Waldo.
For small businesses, a better approach might be to workshop some of the generic ideas you can use from AI prompts, but workshops them so you can add your own unique twist to them. You never want to become so dependant on AI tools that you simply can’t create your own ideas, or content.
From the perspective of staying in touch, many coaches are amplifying their AI game by embracing more AI language for email marketing. After developing a defined tone for their brand, they are training it to write the language that is compelling enough to engage businesses or individuals that subscribe to them.
Artificial Intelligence is a slippery slope. While it’s intended to help a Marketing and Business Coach like myself, it can also be ineffective if it’s overused, or recycled.
If you are a Toronto Business owner that wants to understand how to increase revenue or how to attract more customers, reach out to chat.