Low hanging fruit in your business.

As a small business owner witnessing missed opportunities for upselling at a local bar in Toronto, Ontario, it was hard to ignore the potential for increased revenue. The waitress only focused on clearing empty glasses, neglecting to offer additional drinks or food to eager customers. This scenario sparked the small business coach within me to consider the importance of maximizing existing customer interactions to drive profit.

Business consulting frequently involves reminding entrepreneurs and solopreneurs about the untapped potential within their current customer base. Encouraging staff to upsell and provide excellent service can significantly impact a company's bottom line. With the cost of retaining existing customers much lower than acquiring new ones, capitalizing on upselling opportunities becomes vital for sustained growth and profitability. This simple but crucial strategy can make a substantial difference in the success of a business, emphasizing the value of effective customer engagement and sales techniques.

Business is business - revenue is revenue.

It's easy to overlook the low-hanging fruit when our attention is fixated on the seemingly more alluring options further up the tree. While those higher, shinier apples may be the ultimate goal, it's important not to dismiss the readily available opportunities within arm's reach.

Sometimes, the imperfect low-hanging fruit can offer unexpected benefits and value. Instead of waiting for the perfect moment or opportunity, it's wise to seize what is readily accessible and make the most of it. By embracing the flawed apples within reach, we may discover hidden potential or uncover valuable lessons that we would have otherwise missed.

So, next time you find yourself reaching for the distant apples, remember to take a moment to appreciate the low-hanging fruit before you. Who knows what rewards or insights you might gain by making the most of what's right in front of you.